OpenERP Mass Mail Module ( zb_mass_mail )
‘Mass Mail’ is an OpenERP module developed by Zesty Beanz, which addresses the email marketing concerns in a business. The module allows users to flexibly handle mass emailing. The major features of the module are as follows
-
Receipinets can be managed as different groups
-
User can schedule the delivery of emails, so that OpenERP will carry out the mailing automatically on time
-
E-mail templates with subject and html body, which can be used as well as re used in different groups and contexts.In short data and recepinets are kept separately and can be mixed as desired.
-
E-mail addresses can be imported into ‘groups’ from an excel sheet using a wizard
-
The import function eliminates duplicate email ids that could be present in the sheet
-
Prevents accidental and un-intentional repeating of emails to the same user from the system
-
Receipients can un suscribe from the group.
-
Details of unsuscribed users is viewed separately for the ease of market analysis
Mail Templates
“Mass Mailing > Mass Mail Templates”
A Mass Mail Template is a predefined Entry with ‘Subject’ and ‘Message'(body) of an email, which can be used repeatedly in many occasions, during a mass mail campaigning.
Email Groups
“Mass Mailing > Mail Groups”
Mail Gruop consists of Members and Sequence . Members are selected partners with e-mail ids or just some email ids. We can include as many members as we wish, in a group. The members will receive emails as defined in the sequence part. There is a wizard at the botom of the ‘member’ tab -‘Import Email Addreses’, which can be used to import large number of email ids from a spread sheet. The import function will eliminate duplicates from the sheet automatically.
Sequence is a list of Mail Templates. Every entry in this section has a ‘TYPE‘, ‘TEMPLATE‘ and ‘NEXT CALL‘. The order of execution (Mail sending) is based on the next call date. On the given date openerp will automatically send emails to the members of the group with the help of a scheduler. The content of the mail will be as writen in the template. Mailing depends on values of two more fileds. The “NOT INTRESTED” field in members and “TYPE” in sequence. Type has two values – “Prospect Interested” and “Prospect Not Interestd”.
-
If the value of the field “NOT INTRESTED” is true for a member and the value of “TYPE” is “Prospect Not Interested” for a sequence, that particular partners will receive an email meant for not interested customers.
-
If the value of the field “NOT INTRESTED” is false for a member and the value of “TYPE” is “Prospect Interested” for a sequence, that particular partners will receive an email meant for interested customers.
Managing Subscription
If a member wishes to stop receiving e-mails from the system, he can accomplish it by following the ‘un subscribe’ link provided at the bottom of emails. Here, a mail will be sent to an email id used specifically for the purpose of managing subscriptions. OpenERP will fetch incomimng emails from that particular email account and check the sender (from address). If the sender is present in any of the groups, he will be marked as “NOT INTRESTED” automatically. All ‘Un suscribed’ members in a group are ‘not interested’, but not vice versa. The menu “Mass Mailing > Unsuscribed Users” lists the Un suscribed users.
Mass Mail Scheduler
“Administration > Configuration > Scheduler > Scheduled Actions > Mass Mail Scheduler”
The scheduler checks the mail sequence every day at a predefined time. If it finds a “call date” on that particular day, mails will be sent to the members based on conditions.
Email Servers
“Administration > Configuration > Email Servers > SMTP Server”
The OpenERP module ‘smtpclient‘ is used for sending emails. We must create and configure a new server of Type : Mass Mail.
“Sales > Configuration > Emails > Email Server”
The module ‘fetchmail‘ is used for receiving emails. This is for the purpose of getting unsubscription details of members. Create and configure a new instaance
Message Queue
“Administration > Configuration > Email Servers > Message Queue”
We may track the status and history of emails here.
Comments
vishnu: hi hyatto, i am attaching the module along with this blog.. ".
Leave a Reply